National Research Corporation Names NCH Consumer Choice Award Winner for 2007/08

(Naples, FL) – The NCH Healthcare System announced today that National Research Corporation (NRC) has publicly recognized NCH as one of the nation's top hospitals and a 2007/08 Consumer Choice Award winner. The award identifies hospitals which healthcare consumers have chosen as having the highest quality and image in over 190 markets throughout the U.S. The NCH Healthcare System has been awarded this achievement for the Collier County market. This is the twelfth year NRC has awarded hospitals whose consumers have recognized them for providing quality healthcare services.

“Saving and improving the lives of people in this community is the top priority of our physicians, nurses and staff, said Allen Weiss, M.D., President and Chief Executive Officer, NCH Healthcare System. Receiving the “Consumer Choice Award” which recognizes NCH as having the best doctors, best nurses, best quality and best image, is not only gratifying and rewarding, but motivates the NCH team to strive to provide the absolute highest level of medical care to the people we serve, he adds.”

NRC Chief Executive Officer Michael D. Hays said winners are determined by consumer perceptions on multiple quality and image ratings collected in the company's annual NRC Healthcare Market Guide® study. Of the 3,200 hospitals named by consumers in the study, the winning facilities rank highest in their Metropolitan Statistical Areas (MSA's), as defined by the U.S. Census Bureau. The 2007/08

NRC Healthcare Market Guide study surveyed over 200,000 households representing over 400,000 consumers in the contiguous 48 states and the District of Columbia.

“Consumers play an increasing role in selecting their healthcare facilities and services,” Hays said. “As more healthcare quality information is made publicly available, we expect this trend to increase. These organizations are selected for the Consumer Choice Awards by the community residents they serve. We are pleased to honor these facilities for their dedication to quality healthcare in the eyes of their patients.”

The 2007/08 Healthcare Market Guide is the nation's largest and most comprehensive study of its kind. No other study used to measure hospital performance and preferences contains more consumer responses than NRC's study. The study has a margin of error of + or – 0.2 percent at a national level. .

National Research Corporation (NASDAQ: NRCI) is an industry leader, with more than two decades of experience in healthcare performance measurement and improvement.

The NCH Healthcare System is a full service, integrated healthcare system with 681 licensed beds collaborating with 535 independent physicians to care for more than 31,000 patients each year. Additionally, NCH's Emergency Departments and outpatient areas provided service for more than 120,000 patient visits for the past few years. Caring for all ages in the community it serves, NCH performs approximately 500 open heart surgeries and 4,500 deliveries each year. NCH has been recognized by various quality agencies for low mortality in caring for heart attacks, strokes, as well as other areas.